What toy company could make products that vary from brawny spokesman Mr. Clean to anime favorite Sailor Moon? The answer is Novel Toy, Inc., a relatively new company founded by a pair of identical twins from Australia.
“My sister [Gayle] and I started the company at the beginning of the year,” said Novel Toy’s President Gillian Blakeney, “We took over the premises of another toy company before we began and we took a lot of the great staff with us.”
Specializing in toys and novelty items for both classic and cutting-edge books and TV shows, the L.A.-based toy company has already acquired almost a dozen toy licenses that include such kiddie-faves as the comic-strip cat Garfield, Nickelodeon’s Sponge Bob Squarepants and Blue’s Clues, Clifford and Hello Kitty. Novel Toy also produces a number of anime-related lines such as Sailor Moon, Card Captor Sakura, and Tenchi Muyo.
But perhaps the biggest news involving Novel Toy are the rumors that they have acquired the rights to the Fox’s hot sci-fi drama Dark Angel as well as pop sensation Pink. Unfortunately, further information was unavailable at press time. “It’s way too early to discuss Pink and Dark Angel,” Blakeney remarked. Stay tuned to ToyFare for more info.
[photo coming soon]
Thursday, March 1, 2001
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